Roku Inc. reported that first quarter revenue skyrocketed 79% in the latest quarter as the streaming-media provider continued to get a boost from homebound clients consuming more content during the Covid-19 pandemic.Consumption of at-home streaming video entertainment has boomed in the past year as consumers have diverted more time and money to platforms such as Roku. It is the leading streaming-video, with roughly 38% of the US market, according to research firm Parks Associates. Roku is best known for selling integrated streaming technology for smart televisions as well as devices that users can plug into TVs. It makes most of its revenue by selling ads on streaming channels and taking a cut from streaming channels and taking a cut from streaming services’ subscription revenue and ad inventory. The ad business has boomed as marketers have moved toward digital media. The company’s revenue increased to $574.2 million for the March quarter, up from $320.8 million a year earlier. Analysts had calculated $491.6 million, according to FactSet. Revenue at Roku’s platform business, which includes ad sales, doubled to $466.5 million.For the latest quarter, Roku targeted revenue of $610 million to $620 million, over analysts’ latest $550 million projection.
Roku Reports 79% Increase in Revenue in Latest Quarter
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November 28, 2024
(GMT+2)
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