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Disney losing some magic today as Disney+ growth fails to meet high expectations

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March 2, 2023 11:10 AM
(GMT+2)

The pandemic has ruined Walt Disney’s (DIS) financial theme park business, adversely affecting operating profit at its Parks, Experiences, and Products segment by almost $7 bln in FY21 (ending October 3). As the company’s biggest segment buckled under the weight of park closures and critical capacity limitations, DIS’s stock almost doubled from last year’s lows to the record highs set this past March. Outshining the theme park undoing is the rampant success of the Disney+ streaming platform, which has added subscribers at an astonishing pace, illustrated by it crossing the 100 mln subscriber mark in early March.Along with the meteoric rise of Disney+ has come sky-high expectations from investors and analysts. Those high desires are on display following DIS’s mixed Q2 earnings report, which prominently included a miss on Disney+ total subscriptions. The company ended the quarter with 103.6 mln subscribers, falling short of analysts’ forecast. This figure still represents a strong addition of 8.3 mln subscribers since the end of Q1, but it’s not solid enough to satisfy investors who have become accustomed to DIS surpassing subscriber estimates.Beyond missing expectations, Disney+ subscription growth also decelerated sharply from last quarter’s gain of 21 mln new subscribers. Consequently, revenue growth in DIS’s burgeoning Direct-to-Consumer (DTC) segment slowed to 59% from 73% last quarter, playing a huge role in the Q2 revenue miss.The slowdown does create some worry regarding the return to normalcy and increasing mobility will hinder growth for Disney+. On a related note, when Netflix (NFLX) issued Q1 earnings on April 20, it reported streaming net ads of just 3.98 mln compared to its guidance of 6.00 mln. During the earnings conference call, NFLX stated that demand was pulled forward during the pandemic, causing the weaker-than-anticipated subscription growth in Q1. It’s reasonable to presume that the same scenario played out for DIS this quarter.

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