Published - Jan 31, 2022 @ 05:54 PM (EET)

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On Monday, Sony Interactive Entertainment LLC (NYSE:SONY) announced it has entered into definitive agreements to acquire Bungie, Inc., the premier independent videogame studio and developer that created the "Destiny" and "Halo" franchises, in a deal valued at $3.6 billion.

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The deal comes after Microsoft Corp. said earlier this month it is buying videogame giant Activision Blizzard Inc. and Sony's stock price, subsequently retreating more than 20%.  

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While the price tag is much smaller than Microsoft's (NASDAQ:MSFT) $68.7 billion deal for Activision Blizzard (NASDAQ:ATVI), Bungie gives Sony tremendous firepower for its PlayStation consoles.  

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Moreover, it gives big console makers additional ways to compete against each other by acquiring content they could offer exclusively to their customers at launch.

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The Bungie studio found its success in the early 2000s offering Microsoft's Xbox system the cult-classic "Halo" series, which was not available on Sony's PlayStation. However, the company based in Bellevue split from Microsoft in 2007, with Microsoft still owning the intellectual property behind the franchise.

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Sony said Monday Bungie now plans to hire more talent across the studio for "Destiny 2", a game previously published by Activision Blizzard, and work on expanding the "Destiny" universe and creating "entirely new worlds in future IP."

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In the news release, Sony CEO Jim Ryan said, "we've had a strong partnership with Bungie since the inception of the Destiny franchise, and I couldn't be more thrilled to officially welcome the studio to the PlayStation family."

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IN THE MARKET

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The company is scheduled to report third-quarter fiscal 2021 results Wednesday, 2 Feb, before the opening bell.  In its last reported quarter, the company delivered surprise earnings of 4.7%, pulling off a trailing four-quarter earnings of 100.7% on average.

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Following the news of the Bungie acquisition, U.S.-listed shares of Sony rose $4.82 or 4.5% to $111.66.  

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To invest in Sony's stock visit MEXEM.

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