Record Growth Drives Netflix Stock Higher {{ m-tag option="price" ticker="NFLX" currency="USD" }}
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Netflix Inc  has reached new heights, closing at $984.86 on January 23, 2025, with a stunning 3.24% daily increase. Over the past year, the stock has gained an impressive 80.75%, supported by a 14.20% surge in just the last five days. These gains were fueled by Netflix’s exceptional fourth-quarter performance, which exceeded Wall Street expectations across key metrics.
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The streaming giant added a record 18.9 million subscribers during the holiday quarter, far surpassing projections of 9.8 million. This growth brought its global subscriber base to approximately 300 million. Revenue for the quarter came in at $10.25 billion, with earnings per share (EPS) of $4.27, both beating analyst estimates.
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Key Strategic Moves: Live Sports and Pricing
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Netflix has leaned into live sports streaming, a strategic shift that has drawn millions of viewers to high-profile events like the Jake Paul vs. Mike Tyson boxing match and NFL Christmas Day games. This selective approach to marquee sports events, rather than full-season coverage, has proven both engaging for audiences and cost-effective.
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The company also raised subscription prices in major markets such as the U.S., Canada, Portugal, and Argentina. For example, in the U.S., the ad-supported plan rose to $7.99 per month, while the premium plan increased to $24.99. These changes are intended to support ongoing investments in original programming and infrastructure.
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Wall Street’s Response and Future Outlook
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Analysts have responded enthusiastically to Netflix’s performance. Rosenblatt Securities raised its price target to $1,494, predicting a potential 56% upside from current levels. Barclays upgraded Netflix’s rating, while other analysts praised its innovative strategies and growing dominance in the streaming industry.
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Looking ahead, Netflix anticipates revenue between $43.5 billion and $44.5 billion for 2025, supported by the expanding ad-supported tier, which already accounts for 55% of new sign-ups in relevant markets. Analysts also project $2 billion in advertising revenue by the end of the year.
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Conclusion
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Netflix continues to defy doubters, achieving record-breaking growth and redefining the streaming landscape. By combining innovative content strategies, selective sports programming, and tiered pricing adjustments, Netflix is well-positioned to sustain its market leadership. With a year-to-date gain of 10.49%, the company’s strategic momentum and financial strength provide a solid foundation for future growth.

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