Published -July 7th, 2023 @ 09:10 AM (GMT+2)

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Overview of Ford's Q2 Performance

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Ford unveiled robust second-quarter results, demonstrating a 9.9% sales increase to 531,662 vehicles, attributing this boost primarily to its F-150 pickup line. In contrast, electric vehicle (EV) sales declined during the same quarter. This decrease marked a 2.8% slip, primarily driven by the Mustang Mach-E and E-Transit electric van. 

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F-150 Lineup Dominates, EVs Face Challenges

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Despite the overall rise in sales, the EV sector experienced setbacks. The Mustang Mach-E saw a 21.1% drop, while the E-Transit electric van dropped by 3.8%. However, Ford noted a promising upswing in Mach-E sales at the end of Q2. On the other hand, Ford's traditional F-Series pickups saw a significant 34% Q2 sales spike, further solidifying its position as the top-selling truck maker in the U.S.

‍A noteworthy exception within the EV dip was the F-150 Lightning, which saw sales surge by 119% in Q2 compared to a year ago and a 4.1% sequential increase from Q1. This bounce-back followed a production shutdown in Q1 caused by a battery issue. Ford's overall EV sales for the first half of the year still exhibited growth, with a 11.9% increase.

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Future Prospects: A Promising Road Ahead

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Andrew Frick, Ford's VP of sales, distribution, and trucks, expressed optimism about the future. He highlighted the Mustang Mach-E's inventory flow improvements and noted that they helped the Mach-E sales to climb 110% in June. However, it remains to be seen whether this positive trend will continue in the coming quarters.‍‍

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In summary, Ford's Q2 sales performance paints a picture of robust growth in traditional pickup sales, offset by a slight decline in EV sales. With the F-150 Lightning, however, Ford has proven its ability to innovate within the EV market, even amidst challenging times. As Ford continues to navigate the fast-paced automotive landscape, it remains committed to delivering both traditional and electric vehicles that consumers trust and value. With improved inventory flow and recovery from production issues, the future looks bright for Ford's EV lineup. Only time will tell if they can capitalize on these opportunities and continue their momentum in the competitive auto industry.

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