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Apple iOS Changes to Dent Facebook Q4 Growth

Published by MEXEM News

December 5, 2024
(GMT+2)

Facebook (NASDAQ:FB) rose 2% after market hours and announced earnings per share of $3.22 on revenue of $29.01 billion.

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After mixed third-quarter results were reported as revenue missed Wall Street estimates, earnings weren’t the disaster some investors feared. Concerns that, like Snap Inc., the social media giant’s ad revenue could face the brunt of Apple Inc’s privacy changes.

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Changes appeared to be warranted, however, as the social media company warned the rules would weigh on the growth of digital business in the fourth quarter. Following the closing bell, advertising revenue rose 33% to $28.28 billion while other revenue jumped 195% to $734 million.

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Daily active users (DAUs) rose 6% to 1.93 billion, while monthly active users (MAUs) rose 12% to 2.90 billion, compared to estimates of 1.92 billion and 2.93 billion, respectively.

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Facebook further announced a $50 billion increase in its share repurchase authorization. The company expects fourth-quarter 2021 total revenue to be in a range of $31.5 billion to $34 billion.

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The impact on growth from Apple’s privacy-related changes to its mobile operating system, iOS has been flagged.

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Even though Apple announced that as part of the iOS 14 update, it would give users the option to block apps from accessing the IDFA, or tracking advertisers on their iPhones, Facebook said:

“Our outlook reflects the significant uncertainty we face in the fourth quarter in light of continued headwinds from Apple’s iOS 14 changes, and macroeconomic and COVID-related factors”.

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‍Other industry-leading stocks scheduled to report this week include Apple (NASDAQ:AAPL), Microsoft Corp (NASDAQ:MSFT), and Google parent Alphabet Inc. (NASDAQ:GOOGL).

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Analysts expect earnings at S&P 500 companies to grow 34.8% year-on-year for the third quarter.

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